Website owners of all types can benefit from some advertising and promoting their content. This doesn't have to be something the company does all on its own; marketing companies exist to help a business build its brand and get the proper exposure. These companies understand you must research your audience, and video marketing reaches a vast amount of people.
Below we discuss five of the best types of promotional videos for business.
1. Brand films
A brand film can do wonders to share your brand, your message, and your company culture. A good brand video represents the values and vision of your brand. Video grants you the opportunity to tell a memorable story about your brand. Establishing a brand is half the battle. The other half is getting people to identify with and remember your brand.
Origin stories, company culture films, and corporate comedies are other forms of video which grant you opportunity to share your brand and your brand's values. You should always provide value, including value in your videos.
2. Product films
For business, the product video is one of the most necessary and, thus, one of the most popular. A product video is quite effective and gives you a chance to introduce your product. A product video could be used to showcase product features. Services can also be marketed in this type of video.
A good product video introduces a product, service, or idea that resonates with the audience. Human beings operate almost primarily on emotion, so you should showcase a product that will re-establish your brand's values. If you do it well, you could end up attracting a larger, more engaged audience.
3. Testimonial Clips
This type of video inspires confidence in a brand, because people tend to believe other people who say, “It worked.” Positive reviews affect the trust the audience has in a brand. Likewise, seemingly “fake” positive reviews may do more damage than good, so you should make sure the statements you use are honest. The enthusiasm about the product should also be genuine.
Testimonials are a great time to explain whatever product or service is being promoted. If you want to establish credibility and trust, the testimonial video might be worth implementing in your marketing strategy. However, this type of video comes from having served (and brought value to) many people already.
4. Explainer Video
An explainer video describes the process of doing something or some helpful tips. Tutorials and Do It Yourself (DIY) scripts are also exceedingly popular explanation videos. Typically, you will use this type of video to describe how to use the products you offer (without sounding promotional).
Explainers are most likely to get seen by most viewers, but you should be sure not to push product. People want to know how, but they don't always want to buy something. They are trying to find people and companies that can bring them value, so bring it to them.
5. Event Advertisement
Sharing an event video can spread the word about your brand like no other. Social media provides a great platform to post event promotions and update on it leading up to, throughout, and after the event. Instagram and Facebook stories are ways to showcase segments of your event, but social media offers another option: live streaming.
With Facebook Live, you can stream your event and bring that to those who were unable to attend. Users check social media continuously, so utilizing these networking sites will drastically help your marketing front. When you use a live stream, you are nearly guaranteed to get more engagement than with regular content. Events inspire participation, even if it's from the keyboard.